TikTok is introducing a updated setting that allows them to reduce the volume of AI-made media appearing in their feeds. This step comes as the company announced that it currently hosts in excess of 1 billion AI videos.
Trial and Implementation
This change is in a pilot phase over the next few weeks before a global launch. This development comes amid a surge in content created by AI, spurred by recent video-generation tools.
The Broader AI Trend
Studies have shown that approximately a tenth of the quickest rising video streams on a competing service only show AI-generated videos. A considerable share of this output is considered low-quality AI content, a term for poor-quality, mass-produced content that is often illogical or surreal.
“We know from our community that a lot of users enjoy content created using AI tools, from computer-generated images to informative clips, and we intend to offer the community the option to see more or less of that, based on their own choices,” said a spokesperson.
AI on the Platform
The service disclosed that there are now over a billion videos on its app tagged as artificially created. Overall, over 100 mn media items are uploaded to the platform daily, making AI-generated material a relatively small percentage of its complete catalog.
User Control Features
Members will be capable of decrease or raise the volume of AI-generated videos they watch by accessing the content preference setting in the app and choosing AI-made media. Other topics that currently be controlled under the tool include news, style, aesthetics, and movement.
Platform Guidelines
Its policies require content makers to tag convincing AI-made content, and it forbids harmful AI impersonations of public figures or crisis events. Any believable artificial content that is without a tag can be deleted under its terms of service.
In addition, the service will now add an artificially created label to content produced via its proprietary AI systems, or detected by an cross-platform project for identifying artificial media. This action is aimed to help prevent users from attempting to bypass the labeling process.
AI Literacy Programs
TikTok is also launching a $2 million educational fund for specialists and institutions to develop learning resources about responsible artificial intelligence. This project will benefit non-profit groups specializing in training programming and robotics.
Content Safety Approach
TikTok has defended its safety measures, following controversy over proposals to make redundant hundreds of review team members in the UK. It is expected to reduce 439 jobs in its content moderation department in the UK capital, with trade unions and online safety experts raising concerns that humans are being replaced by automated systems.
A senior executive stated that human moderation would continue to be important, but artificial intelligence can protect employees by eliminating the most distressing content ahead of it gets reviewed by staff. The company announced a 76% decrease in shocking and graphic content handled by human moderators over the last 12 months due to the use of its AI tools.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we further consider it’s very important to reduce exposure to dangerous material as rapidly, which is why a extensive automated help is really helping us operate efficiently.”
