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Wolff Set to Sell Stake Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic achievements in F1

Toto Wolff is in advanced talks to offload a portion of his ownership stake in the Mercedes F1 outfit.

The deal estimates Mercedes at £4.6bn – a record for an F1 team – following McLaren was appraised at £3.5bn in a change of corporate structure in September.

The Austrian executive, who owns one-third of the Mercedes F1 operation, would sell a shareholding in the region of 5%.

The 53-year-old will remain as team principal and chief executive officer if the sale goes through.

Ownership Structure

Remaining partners in Mercedes F1 are Mercedes and industrial group Ineos, who both hold a third of the company.

A Mercedes spokesperson stated: "We are providing no official statement on the matter. The governance of Mercedes F1 will remain unchanged, and each shareholder are dedicated to the ongoing success of the brand in F1."

Financial Growth

The deal would represent a significant increase in worth of the Mercedes team since Ineos Group acquired its stake for £208m in 2022.

This surge reflects the growth in valuations of F1 teams recently as a consequence of the growing popularity of the sport around the world.

This trend was evident with the success of the F1 movie featuring Brad Pitt, which debuted last summer and earned over $630m (£458 million) at cinemas worldwide.

It is the actor's top-grossing film and the highest-earning sports movie to date.

Present Standings

Mercedes are runner-up in the constructors' championship, trailing McLaren, with three races remaining in the current championship.

Mercedes' primary racer George Russell has won 2 of the 21 grands prix so far and is fourth in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a unprecedented eight straight team titles and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

The writer

Lisa Salazar

A tech journalist and digital strategist with over a decade of experience covering emerging technologies and their impact on society.

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